Turing Facts - Enterprise Authenticity Check
My Role
Product Designer
Team
Skills
UI Design, User Flow, RWD, Design QA
Duration
Jan - Sep, 2024 (9 months, Officially launched)
As a part of this project, I worked on cross-functional collaboration with the product manager and designer lead, and also iterated the web and responsive design (RWD) solutions, resulting in a 10-month period of creation and optimization of the user experience.
Summary
Goal
To create a platform that integrates SME data for partner risk assessment and decision-making
Solution Design
Certificate Verification Platform - including company profiles, legal records, and achievements
Achievement Badge - showcase company certifications and financial statements
Impact
• Product drove business conversion, directly contributing over NT$2.5 million in revenue
• Collaborative orders expanded to ESG sustainable energy, finance and insurance, and real estate sectors
• Gained 1,500 active users in three months
Click the button to access the new website
Introduction: The integration of enterprise data and verification
Turing Facts is a corporate profile platform with government agencies to connect SME (Small and Medium-sized Enterprises) data and allows users to verify company identity.
Goal: Building a Trusted Corporate Verification Platform
Integrates essential company data, enhances transparency, and showcases verified achievements to boost brand reputation and drive business growth.
Process: Design-to-Launch Workflow
Functional Map
I created an easy-to-understand functional map for the scope, which includes: main page, search result, corporate identity verification, company profile, company certificate, the achievement badge section, and the business report to ensures logic and clarity.
Wireframe
I emphasized aligning the design with the main product structure, focusing on simplicity and clarity of information.
Design
Logo Concept
The logo for Turing Facts symbolizes the brand's dedication to providing trustworthy corporate identity verification services, ensuring the authenticity and integrity of records and documents.
#Feature 1 - Certificate Verification Platform
Easy lookup with business registration number.
Intuitive display of detailed company profiles (包括公司與董監事登記、政府裁罰紀錄、企業履歷).
Effortless verification and sharing of company credentials to build trust.
#Feature 2 - Achievement Badge
Used gamification in "Achievements" badges to showcase corporate recognition.
Added Call To Action buttons to guide users to purchase reports, enhance value conversion.
RWD
I mainly considered Fluid Grid Layouts (流動式佈局) to make a flexible design, maintaining simplicity and usability to avoid a cluttered interface.
Iteration
Design Challenge - Search Page
How can we ensure that users get precise and relevant search results after entering a keyword?
Design Challenge - Profile Page
How can we help users to easily navigate and understand the key information in a complex report?
Design Challenge - Achievement Report
How can we design a professional report for different roles that helps users quickly understand the information and take action based on what they need?
Takeaways
Balancing Innovation and User Familiarity
This project focused on displaying tables of information in a way for users to browse content quickly and clearly.
Initially, I designed the wireframe based on my own ideas. After doing secondary research (competitor analysis), I came to the conclusion that my wireframe is an expected design for users. This insight led me to rethink the design.
I now focussed on implementing these common features with innovative touches to minimize the learning curve and enhance the products‘ overall value compared to competitors.
